Job Description

Job Description

Job Description

Salary: $130,000-$170,000 + 20% bonus

Join Our Team: Director of Marketing & Sales Channels

Hello Adorn is a fast-growing, design-forward handmade jewelry brand, rooted in quality craftsmanship, a clear brand vision, and a commitment to exceptional customer experience. We are an omnichannel brand with a thriving direct-to-consumer e-commerce presence, a brick-and-mortar flagship store, and a growing wholesale channel. We offer a fast-paced, purpose-driven environment where creative vision and strategic thinking thrive. As we scale, Hello Adorn remains committed to growing a beautiful brand from a culture of happiness.

About the Role

Were looking for a Director of Marketing & Sales Channels to lead the full customer journey from awareness to conversion to loyalty across Hello Adorns eCommerce, retail, and wholesale channels. This is a rare opportunity to unite brand storytelling with revenue strategy in a fast-growing, design-forward jewelry brand.

In this role, youll drive brand awareness, customer acquisition, and revenue growth through integrated marketing and sales strategies. Youll lead cross-functional campaigns, shape our market positioning, and guide budget planning and performance analysis. Youll also take strategic ownership of revenue performance, leading promotional initiatives, influencing pricing strategy, and identifying new market opportunities that align with our brand vision and growth goals.

What Youll Do

Marketing Leadership

• Build and execute a comprehensive marketing strategy that drives brand awareness, customer acquisition, and retention.
• Own the brand calendar product launches, seasonal campaigns, and key moments ensuring cohesive execution across all channels.
• Lead paid media, email/SMS, influencer, affiliate, and PR programs with a focus on ROI and brand alignment.
• Partner cross-functionally to balance storytelling with performance goals.
• Manage the marketing budget and translate performance insights into actionable strategies.

Sales Channel Strategy

• Develop and oversee revenue-driving strategies across eCommerce, retail, and wholesale.
• Set and track sales goals, forecasts, and KPIs; reallocate resources based on performance and seasonality.
• eCommerce: Guide site merchandising, promotions, CRO, and loyalty programs.
• Retail: Align in-store experience with campaigns; monitor KPIs and drive cross-channel traffic.
• Wholesale: Expand strategic accounts, represent the brand at trade shows, and lead sales enablement.
• Collaborate on pricing strategy, margin targets, and new market opportunities.

Strategic Leadership

• Partner with the CEO and leadership team to define growth strategy and optimize revenue mix.
• Build and inspire a high-performing team across marketing, eCommerce, retail, and wholesale.
• Coach and develop direct reports, fostering leadership and professional growth.
• Present performance insights and market learnings to leadership.
• Identify risks, trends, and opportunities to extend brand reach and impact.

What You Bring

Required Experience

• 7+ years in senior marketing leadership roles, ideally in a high-growth DTC e-commerce environment.
• Proven success in aligning brand and sales strategies to drive multi-channel revenue.
• Strong grasp of digital marketing, paid media, CRM, and performance metrics.
• Experience managing cross-functional teams and fostering company culture.

Preferred Experience

• 10+ years in senior marketing roles within e-commerce or omnichannel organizations.
• Masters degree or professional credentials in marketing, sales strategy, or leadership.

Skills & Strengths

• Strategic thinker with creative instincts and commercial acumen.
• Excellent communicator and team builder.
• Comfortable with data analysis, budgeting, and forecasting.
• Proficient in tools like Meta, Shopify, CRM platforms, and spreadsheet software.
• Adaptable, detail-oriented, and energized by fast-paced environments.

As part of Hello Adorn, youll receive:

• Paid time off (PTO)
• Paid holidays and bereavement leave
• Paid volunteer time to support causes you care about
• Continuing education reimbursement to fuel your growth
• Comprehensive health and dental insurance
• 401(k) with company match
• Wellness reimbursement to support your physical and mental wellbeing

Youll also be eligible for a performance bonus of up to 20%, recognizing both company success and your individual impact.

Why Hello Adorn?

Were not just building a brand were building a culture. At Hello Adorn, youll find:

• A purpose-driven team that values joy, creativity, and transparency.
• A collaborative environment where your ideas shape the future.
• Opportunities to grow, lead, and make a meaningful impact.

If youre a creative thinker with sharp commercial instincts and a passion for building beautiful brands from a culture of happiness wed love to meet you. Apply today.

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