Job Description

Bell Partners Performance Marketing Manager

Join Bell Partners and be a difference maker. At Bell Partners, our mission is to be the apartment company of choice by creating value and honoring commitments to our residents, partners, and associates. We proudly serve our community of 85,000+ homes across 13 states and the District of Columbia. As stewards entrusted to contribute with care and appreciation, our 2,000 associates succeed in a dynamic space where everyone impacts. We take pride in producing outstanding results and fostering a work environment that allows everyone to contribute to their fullest potential. We rise above industry standards when every associate embraces their unique role and seizes the opportunity to make an impact.

The Manager, Performance Marketing is responsible for establishing Bell's lead gen strategy and oversight of marketing analytics. This role must create and execute strategies that build a strong funnel of qualified traffic with high conversions at an efficient cost ensuring optimal ROAS. This is inclusive of a strong knowledge of digital and traditional channels, leveraging Internet Listing Services (ILS), PayPerClick (PPC), Search Engine Optimization (SEO), Generative Engine Optimization (GEO), Paid Social, Geofencing, Email, Content and more.

This position requires knowledge of taking in multiple sources of information, understanding how to high-level analyze data and make campaign recommendations to support portfolio occupancy objectives and ownership goals.

This hybrid role may office at the following Bell Partners Regional Office locations: Charlotte, NC; Raleigh, NC; Dallas, TX; Alexandria, VA; Atlanta, GA.

Essential Functions and Responsibilities

• Collaborate with Marketing Account Managers and serve as the primary lead to develop strategic and execute short- and long-term multi-channel campaigns that drive leads, are frequently optimized, and support operational business objectives.
• Responsible for end-to-end execution of lead generation, cross-sell, and retargeting campaigns.
• Develop and deploy multi-channel marketing campaigns inside budget constraints.
• Make recommendations and continuously refine the marketing mix to drive the best results.
• Utilize data-driven methodology and tracking of performance by channel and work with cross functional teams to drive implementation of effective campaigns.
• Own and manage the Internet Listing Service (ILS) partnerships to ensure optimized performance to ensure objectives are met within budgets.
• Own and manage the PPC, SEO & GEO strategy for the full portfolio, trends, benchmarks and best practices, including sourcing and managing optimal vendor partnerships.
• Own and manage other ad services vendor partnerships including but not limited to paid social, geofencing, email marketing and content marketing.
• Stays current on emerging lead gen strategies and tactics both inside and outside the multifamily industry and seeks out, adopts best practices and innovates with a test and learn mindset to drive our success.
• Develop, set and socialize best practices, benchmarks and KPIs across regions, ownership and portfolio.
• Support requests and partner with internal teams including but not limited to Marketing Account Managers, Client Services, BI Development, Enterprise Services, Innovation and Customer Experience.
• Curate performance reports and analyze property data for account managers, operations teams and ownership groups to support strategic recommendations to maintain the health and success of the portfolio and properties.
• Own and lead data accuracy and development of the Marketing Performance BI dashboard as well as oversight of Google Analytics.
• Understands the prospect journey and partners with the UX, CX and Digital Integrations teams to ensure an optimal experience that also generates conversions.
• Continually looks for optimization opportunities and audits for ensured effectiveness of campaigns.
• Owns the tracking strategy to ensure the data we receive accurately reflects the performance of each ad source. This includes monthly tracking audits and exploration of multi-attribution solutions.

Knowledge, Skills and Abilities

• Demonstrated ability managing national vendor contracts and partnerships including experience managing ad agency partners.
• Proven development of nationwide and regional lead gen strategies.
• Background working in a data-driven role(s) and having a data-driven mindset.
• Deep knowledge of digital marketing channels, including SEM, SEO, paid social, email marketing, content marketing and geofencing. GEO a plus.
• Proven experience developing and executing e-commerce strategies that enhance customer acquisition and conversion rates.
• Experience with setup & management of automated email drip campaigns, including optimizing campaign performance.
• Advanced proficiency in data analytics, with the ability to derive actionable insights from performance metrics and optimize marketing strategies.
• Understands the importance of tracking and data integrity and has demonstrated experience establishing optimal tracking strategies.
• Advanced knowledge of Google Analytics preferred.
• Ability to partner effectively within a team and organization, working well cross functionally forming strong relationships with key stakeholders.
• Can demonstrate a positive attitude and eagerness to tackle the job and has a collaborative approach to working with others.
• Strong prioritization skills and strategic decision making to determine the highest impact near-term and long-term marketing opportunities.
• Excellent organizational skills to manage and organize multiple high priority campaigns and projects.
• Exceptional problem solving, and analysis skills combined with the ability to synthesize and effectively communicate findings to all levels throughout the organization.
• Excellent verbal and written communication skills, with the ability to influence and present to senior leadership and cross-functional teams.

Education and Background

• Bachelor's degree in Marketing or a related field.
• Minimum of 5 years experience working in digital marketing in a related role responsible for campaign management, lead and demand gen marketing.
• Experience in multifamily real estate is highly preferred.

Join Bell to be a difference maker. Apply today! Bell Partners reserves the right to amend this job description at any time. We are an Equal Opportunity Employer.

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