Job Description
Private Event Manager
General Summary : The Private Event Manager is an extension of the Company's marketing department whose primary and most important duty is to market the brand, the restaurants, food, and beverage options, and develop and maintain private guest relationships.
The primary role is to drive Private Dining revenue through the utilization of mixture sales strategies: outside sales, telemarketing, and networking within the industry. Works closely with Operations on scheduled events and follows-up with clientele. Generates weekly call reports, synopsis and reviews scheduled events with the VP/Director of Operations.
Duties & Responsibilities :
- Works with GM/MP to develop a detailed Sales and Marketing strategy for the distinct business areas on an annual basis.
- Promote and market the restaurant and brand by, among other things: entertaining accounts and prospective accounts; researching and pursuing leads for new business; making group presentations; attending trade shows; networking with civic and other organizations; strengthening relationships with past or existing accounts; participating in sales missions with the local Chamber of Commerce; meeting wedding planners and travel agents; being familiar with the territory and the competition, and devising ways to secure business from their respective territories; making outside sales visits; cold calling; and otherwise introducing to the public the restaurants and their private event facilities.
- Schedules and conducts sales calls to educate consumers about S&W restaurants and private dining options.
- Handles incoming phone inquiries from new and existing clients.
- Creates a positive relationship with existing clients and vendors. Using negotiating skills to attract new business and encourage repeat business.
- Works closely with clients to plan the event details, menus, and execution.
- Negotiates with clients on the services and prices of the events to maximize revenue and profitability through all contracting.
- Prepares and develops proposals and contracts for clients for review and execution.
- Details events to include all food items, equipment needs as well as event flow and timing.
- Manages the clients' expectations and troubleshoots any problems with restaurant management, supervising the event to its conclusion when necessary.
- Follows-up with clients prior to, during and after events on the delivery and closure of the event.
- Communicates upcoming events with detailed information to operations team on a weekly basis.
- Meet assigned Revenue Target for the sales area through new business accounts while maintaining current customer sales.
- Utilizes support personnel in an efficient manner to assure all expectations are met for the client.
- Generates weekly call reports, synopsis and scheduled events reports to be communicated to VP/Director.
- Conducts detailed review of all closed events to ensure accuracy in charging and reporting.
- Resolve guest disputes and problems.
Position Outputs:
- Achieves monthly projected sales goals.
- Contacts a pre-determined number of potential and existing clients on a weekly basis.
- Creating weekly sales reports of contacts made.
- Effectively communicating to support staff and peers.
- Evaluating and reassessing marketing and sales efforts ongoing.
- Attend networking events in the communities of our restaurants to increase awareness.
- Assist Corporate Marketing Director in execution of PR events in region.
- Verifies sales commissions and notifies the General Manager of any discrepancies detected at the conclusion of the event.
Skills & Competencies:
- Employees in this position must be able to work independently as well as in a team environment, to develop account plans and strategies and then make independent decisions.
- Employees in this position must thrive in an autonomous and creative environment with very little supervision.
- Ability to multi-task.
- Exceptional organizational skills.
- Tremendous attention to detail.
- Outstanding written and oral communication skills.
- Strong sense of business common sense.
- Keen understanding of financial reports (P&Ls) and ability to create sales forecasts.
- Strong negotiation skills.
- Computer literacy.
Education & Training:
- College Degree in Business, Hospitality, or Marketing preferred.
- Retail and/or Hospitality Sector Experience required.
Environmental Working Conditions:
- Located mainly in the restaurants (80% in restaurant and 20% outside working on building relationships and marketing the brand.)
- Involves travel to restaurants, hotels, events, trade organizations and client sites.
- Must be able to lift at least 20 pounds.
Although all aspects of this position may not be described, I certify that this is an accurate statement of the major responsibilities and the necessary minimum qualifications. Reasonable accommodation may be made to enable individuals with disabilities to perform essential functions.
Smith & Wollensky Restaurant Group, Inc.
Job Tags
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